Information Design - Exercises 1/2: Quantify & Visualize Data / L.A.T.C.H


6.2.2024 - 17.2.2024 ( Week 1- Week 2)
Gam Jze Shin / 0353154
Information Design / Bachelor of Design in Creative Media
Exercises 1/2: Quantify & Visualize Data / L.A.T.C.H


Index

1. Instructions
2. Exercise 1: 
Quantify & Visualize Data
3. Exercise 2: L.A.T.C.H
4. Feedbacks
5. Reflection


Instructions



Exercise 1: Quantify & Visualize Data

Quantify (count) your chosen items and arrange the objects into a presentable layout or chart. Take a picture and submit!

Requirements:

  • Information must be presented as is. You are required to arrange the objects  with relevant indicators written out with pens to help you visualize the quantity and data. 
  • Take a picture of the final assembly and upload into your e-portfolio and Google Classroom.
Data Option
In this exercise, we are required to select a single item as our dataset. This item could be buttons, candies, coins, M&M, or an Emergency Bug Out Bag. The task involves sorting the chosen items accordingly. Then, bring the selected items, along with an A3 paper and marker pen to week 1 tutorial class.

fig 1.1 Selected data option

The item I selected is M&M. I have bought three different types of M&M: chocolate flavor, crispy flavor, and peanut flavor, as the sizes vary between them. Hence, in my data, it will have a variety of data, including different sizes, flavors, colors, and quantities.

Progress
Attempt 1
Before I started sorting and arranging my data, I searched for visual references on Pinterest. I tried to gather some ideas from there and noticed that there are many ways to visually present data.

 
fig 1.2 - 1.3 Visual references

fig 1.4 M&M data graph visual reference

First, I arranged the M&M by separating them with different colors and flavors. Then, I placed them in a manner similar to a bar chart. Mr. Shamsul suggested that I can place them according to their color by following the color system. (BROWN > RED > ORANGE > YELLOW > GREEN > BLUE)

fig 1.5 M&M data sorting

There are 5 Brown, 5 Red, 10 Orange, 9 Yellow, 6 Green, and 6 Blue M&M, making a total of 41. I divided them into three parts based on different flavors. It will make easier for me to visually observe the data I have.

fig 1.6 First attempt

In this attempt, I applied a typographic system, specifically a modular system, in the outcome. The squares between them are nearly standardized and of the same size vertically. I presented it to Mr. Shamsul, and he mentioned that it is neat and easy to understand. However, he suggested that it could be a bit more creative as it appears somewhat simple.

Attempt 2
Then, I have an idea which is using Dilatational System and placed it at the middle of the A3 paper. I found some references via online.

fig 1.7 -1.8 Visual references of dilatational chart

fig 1.9 - 1.10 Arrangement draft in week 1 class

I presented the draft of my second attempt to Mr. Shamsul. He mentioned that it is more creative than the previous one but appears complicated and somewhat challenging to understand. Therefore, if I choose to use this circular representation for presenting my data, I should ensure it is easily understandable.


fig 1.11 - 1.12 Draft and progress

I tried to brainstorm how to present my data in a simpler and more easily understandable way by sketching on paper. After that, I transferred the concept to the A3 paper. In my dataset, there are three circles with different radii. The inner circle represents peanut flavor (L), the middle circle represents crispy flavor (M), and the outer circle represents chocolate flavor (S). Additionally, I listed down the total in the data.

Final Outcome
fig 1.13 Final Quantify & Visualize Data


Exercise 2: L.A.T.C.H

Location / Alphabet / Time / Category / Hierarchy
Organize a group of information into a visual poster that combines and utilizes the LATCH principles (minimum 4)

Requirements:
  • Size resolution: 1240 × 1750 pixels or 2048 × 2048 pixels
  • Use the digital photo editing/illustration software available to assemble the Pokemon/ others into a LATCH infographic poster. 
  • You can re-use back the images of the monsters/other elements but do create the rest of your visuals to complete the poster.
Ideation
Before starting on this exercise, it is essential to select a theme. I believe the Solar System is an ideal choice based on the L.A.T.C.H structure, as all the necessary information is readily available. 

fig 2.1 My own research based on L.A.T.C.H
  • LOCATION: Based on the positioning of planets in the Solar System which is Sun, Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune.
  • ALPHABET: -
  • TIME: Include the time it takes for the planets to complete its orbit around the Sun.
  • CATEGORY: Four terrestrial planets (Mercury, Venus, Earth and Mars) ; Two gas giants (Jupiter, Saturn) ; Two ice giants (Uranus and Neptune).
  • HIERACHY: Contains the atmosphere elements of the planets such as Oxygen, Nitrogen, Hydrogen, Sodium, Helium, Carbon Dioxide, Methane and other gases.
*Information taken from https://science.nasa.gov/solar-system/

Research
I found some idea references on Pinterest related to my chosen topic, the Solar System, before initiating the sketching process.

 
fig 2.2 - 2.5 Visual references of Solar System

I observed that many infographics related to planets or the solar system incorporate the concept of movement design, accompanied by the depiction of each planet's location in the universe. Besides, arrows prove to be effective elements in such infographics, facilitating the presentation and listing of information.

Progress
Sketches 
Then,  I sketched my initial ideas on paper, exploring various layouts to determine the most effective way to present all the gathered information.
fig 2.6 - 2.7 My own sketches

After accepting suggestions from Mr. Shamsul, I decided to proceed with the sketches on the right before digitally creating the infographic poster.

Digitalize

fig 2.8 - 2.10 Digitalize progress

Next, I started creating my digital sketch on Adobe Illustrator. First, I searched online for the images I needed, like planets and the sun. I used the image trace function and selected 16 colors for tracing. After that, I listed all the information required for the poster and chose the MV Boli font. I arranged all the elements according to the sketch layout, using line and arrow tools to separate information. Finally, I added a background and made slight adjustments to ensure the entire poster looks simple, neat, balanced, and appealing.

Final Outcome
fig 2.11 Final L.A.T.C.H infographic poster


Feedbacks

Week 1
General Feedback: When sorting and arranging the data by separating the colors, we need to be mindful of the color system, ensuring that similar colors are placed together. Try to find references before thinking a design. 

Specific Feedback: Mr. Shamsul commented that the first attempt is neat but somewhat simplistic. While it is easy to understand, he suggested that it could be improved with more creativity. On the other hand, the second attempt is more creative than the previous one, but it poses challenges in terms of comprehension.

Week 2
General Feedback: Gathering and listing all available data and information is a crucial initial step before contemplating design ideas. It aids in understanding what elements should be incorporated into the design. Creating rough sketches is also an essential step in the design process.

Specific Feedback:  After presenting my idea to Mr. Shamsul, he expressed the opinion that the layout in fig. 2.7 is better than others. He suggested me to use the arrow patterns in Adobe Illustrator strategically to elevate the overall aesthetics of the poster.


Reflection

Exercise 1 
Creating understandable data is straightforward. However, as a designer, the challenge lies in generating data that is both creative and attractive while maintaining clarity, as the lecturer emphasized: Aesthetics are crucial, but so is effective information delivery!

Exercise 2
In this exercise, I've learned the importance of choosing a suitable type of infographic for a specific theme. It's crucial to be mindful of the type used, as it greatly influences how easily viewers comprehend the information presented in the poster. Prioritizing aesthetics without considering the appropriateness of the infographic type can result in poor data delivery and potential misunderstandings. Additionally, incorporating at least four principles based on L.A.T.C.H poses a challenge. While there's a wealth of information to include in a poster, the key is to ensure it remains neat, easily understandable, and avoids unnecessary complexity.

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