Illustration and Visual Narrative - Project 2: Maybank My Tiger Poster Competition

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Gam Jze Shin / 0353154
Illustration and Visual Narrative/ Bachelor of Design in Creative Media
Project 2: Maybank My Tiger Poster Competition
Duration: Week 8 - Week 9
Lecture between these few weeks:
fig. 1.1 Light and Shadow

In week 9, lecturer had taught the basic of light and shadow and how to apply it on Adobe Illustrator to make the object more real.

fig. 1.2 My light and shadow homework

Project 2: Illustration poster - MyTIGER Values Art
For Project 2, we need to submit your work in Maybank Foundation MyTIGER Values Art Competition 2023. Based on your chosen topic, submit an illustration poster that interprets your project aim through Maybank TIGER core values of Teamwork, Integrity, Growth, Excellence & Efficiency and Relationship Building.

The 12 chosen goals: 

fig. 2.1 The 12 goals

The challenges are: 
  • You are to work only with the details in the competition brief 
  • Include a logline to set up the mood
Research:
Before I started my sketches, I do some research on Maybank my tiger values to understand the aim of the poster.

fig. 3.1 My Tiger Values

fig. 3.2 My ideas

The goals that I chose is Goal 8 'Decent works and economic growth'. The reason of choosing it is I think this goal is easier to integrate into the relationship and elements of Tiger and Maybank.

fig. 3.3 Mood board

My idea is about the farm game concept. Tigers are like farm keepers supervising everyone who toils on the farm. And the fruits of their labor will be converted into money. Tigers will also take good care of their money.

Sketches:

fig. 3.4 Sketches

It will be two scenes. The first one is tiger rolling the 'gacha'. The second scene is showing the details in the 'gacha' ball.

Development progress:


fig. 3.5 - 3.8 Progress development

For the elements in 'gacha' ball, I make it into 3D mode to represent the real world. After I done all the elements individually, I combine it and arrange the composition into the design poster.

fig. 3.9 Progress in Adobe Illustrator

Final Outcome (outline):

fig. 3.10 Final outcome (outline)

Final Outcome:

'Decent work for all'

The goals that I selected is Decent Work and Economic Growth. This design is separated into two parts. In the lower left corner, a tiger is in front of the gacha machine. In the upper right corner, when the tiger opens the gacha, it discovers some surprises, which is that people are working hard to water the trees that grow money. It means that they try their best to improve the economy. I think everyone's fate is as mysterious and unknown as playing with a gacha machine. None of us will know what will happen in the future, it's like we don't know what the gacha will have in the gacha machine. However, we can find some surprises, just like the tiger. Of course, there may be hardworking workers, professional leaders or even unknown beaters in the gacha. No matter who it is, I believe that everyone's existence is meaningful and everyone is entitled to contribute a little to our planet. I present the design concept in a more dreamy way, using dreamy colours and cute visual effects to make people look forward to the future and beauty. Although the idea of decent work for all cannot be realised worldwide nowadays but this wish will come true one day. Hopefully everyone will be shines in different fields.

fig. 3.11 Final outcome

Reflection
In Project 2, I had learnt more tools and skills in Adobe Illustrator in lecture and tutorial class. Hence, I apply it into my poster such as using gradient and shadow to enhance the layering of my poster and also the overall look and feel. Apart from that, I observed that connecting a brand with another purpose or time and expressing it in a graphic way is a test for designers. It is necessary not only to ensure that the reader understands what the overall painting is intended to express, but also to ensure that the work is professional. This is a lot of practice and research that needs to be done.

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