Typography/ Task 2: Typographic Exploration& Communication

on



2.5.2023 - 28.5.2023 ( Week 5 - Week 8)
Gam Jze Shin / 0353154
Typography / Bachelor of Design in Creative Media
Task 2: Typographic Exploration & Communication (Text Formatting and Expression)

INDEX
1. Lectures
5. Further Reading
LECTURES

Refer to Task 1.

Week 5 - Typography Task 2 Process Demo
Mr. Vinod had brief us about the new task. He showed previous senior work for us to better understanding about task. He also taught some specific techniques which will be used in the task.

fig. 1.1 Skills that I learned from the video

Week 6 - Physical Class
We had posted our layout attempt on Facebook. Mr. Vinod gave us some feedback on it and demonstrated us on how to improve our layout by using Adobe Illustrator. After giving us some suggestions and finding out our mistakes, he gave us some time to do correction on it and showed him.


Week 7 - Physical Class
We submitted our task 1 work and having feedback by Mr.Vinod. Besides, he asked us to upload our new task 2 layout on Facebook. He looked at all the people's work and pointed out the serious mistakes we make. Then, he brief us the new task in class.

INSTRUCTIONS

Task 2: Text Formatting and Expression
Three text option had been provided to us and we should choose one of it and express the content typographically in a 2-page editorial spread. (200mmx200mm per page) Some of the minor graphical element are allowed in this task. 

There are 3 different title:
A) The Role of Bauhaus Thought on Modern Culture
B) A Code to Build on and Live By
C) Unite to Visualise A Better World (Choosen)

1. Sketches

fig. 1.2.1 Layout sketches (Week 5, 6.5.2023)

Before I started doing my digital layout sketches in Adobe InDesign, I roughly sketch out my ideas. I decided to choose the third text which is 'Unite to visualise a better world'. At first, I think about how to express the title. I would like to add some unity elements as it suitable the title.

Inspiration of the title
fig. 1.2.2 Inspiration from Google

To better understanding about 'Unite', I had found some example from Google and Pinterest for my visual reference.

2. Headline Expression progress
fig. 1.2.3 Headline attempt (Week 5, 7.5.2023)

I attempt some different layout title by using Adobe Illustrator before started doing the text formatting layout in InDesign.


fig. 1.2.4 Headline attempt changes (Week 6, 9.5.2023)

I do some changes on the title as I noticed that there are some mistake of the title when I showed my work to Mr.Vinod in class. He also suggested me to aware of the kerning of the title which surrounded the circle.


3. Layout progress
fig. 1.3.1 Layout attempt#1 (Week 6, 8.5.2023)


fig. 1.3.2 Layout attempt#2 (Week 6, 8.5.2023)

fig. 1.3.3 Layout attempt#3 (Week 6, 8.5.2023)

I do some layout attempt and show it to Mr. Vinod in class. He mentioned that the line length of the text should be same. Hence, I need to do some changes on it. Besides, he thinks that the headline of the layout attempt#3 is better than the rest.


fig. 1.3.4 Layout attempt#4 (Week 6, 13.5.2023)

fig. 1.3.5 Layout attempt#4 (blocked out) (Week 6, 13.5.2023)


4. Final Typographic Exploration & Communication
Details:
Margins: 7mm
Columns: 2
Gutter: 7mm
Fonts: Bembo Std (Regular) , Univers LT Std (Light Condensed Oblique)
Point size: 12 pt (Body text) ,  21 pt (Lead-in text)
Leading: 14 pt (Body text), 25 pt (Lead-in text)
Paragraph spacing: 14 pt
Line length: 46
Alignment: Left alignment




fig. 1.4.1 Final layout without grids-JPEG (Week 7, 16.5.2023)

 
fig. 1.4.2 Final layout without grids- PDF (Week 7, 16.5.2023)


fig. 1.4.3 Final layout with grids-JPEG (Week 7, 16.5.2023)


fig. 1.4.4 Final layout with grids-PDF (Week 7, 16.5.2023)

FEEDBACK
Week 6
General Feedback: Note that cross alignment issue and line length issue.
Specific Feedback: The line beside the paragraph can be removed cause no meaning there. The first layout's title have some mistake and the space between the words need to be aware.

Week 7
General Feedback: Be aware in using Bodoni as it is not a good font for body text.

REFLECTION
Experience
Before doing this task, I have some basic on how to express the word and how to arrange the text in a page as I learned from the previous task. I should combine the two things that I studied from task 1 and apply it into this task. Sometimes, I had no idea on how to arrange the title and text with different version. Thus, it takes a lot of time for me to find some reference via Internet. 

Observations
With the increasing number of using InDesign, I noticed that I have more and more mastered on how to use it to complete my task. I gradually remembered some shortcut key and steps without going back to my notes. Besides, I realized that sketching process is really important for each design as it can bring some roughly idea for us. However, when we really apply our sketching ideas on digitalization, there may have some difference is normal.

Findings
From this task, I found that text formatting and typographic exploration will directly affect readers' desire to continue reading the text. Whether the readers can read the article smoothly, whether the text formatting will make it easier for readers to read had become the question that typographers need to consider. In short, typographers must always consider readers.

FURTHER READING

fig. 1.5.1 I.D.E.A.S. Computer Typography Basics

Reference:
David Creamer (2003)
I.D.E.A.S. Computer Typography Basics
Publishing Consultant & Trainer.

Chapter:  Special Formatting
HYPHENS Vs DASHES

fig. 1.5.2 Hyphens Vs Dashes
  • Hyphens are usually used only to divide words or numbers and break words from one line to the next.
  • Headlines and subheads should never be hyphenated.

fig. 1.5.3 Hyphens
  • DISCRETIONARY HYPHENS: A hyphen never be typed directly into a word ( allows the use of discretionary hyphens/"dishies".
  • Dishies are hyphens that disappear when they are not needed.
  • By contrast, dishie will not be visible when it is not at a line break. Word will appear normal in the middle of a line.

fig. 1.5.4 Three Types of Dashes
  • DASHES: En-dashes are slightly longer than hyphens (the width of the letter "N"). Used to separate ranges of items, such as dates, quantities and time.
  • Em-dashes is used in place of a comma to set off a section of the sentence that requires special emphasis. (the width of the letter "M"). Never be typed as two hyphens in a row.
*HYPHENS: Kept with the first portion of the word on upper line.
*EN-DASHES: Kept unbroken with the items they separate.
*EM-DASHES: Kept either the upper line or lower line.

DROP CAPS

fig. 1.5.5 Examples of drop caps
  • Used to start off new chapters and special sections of a report.
  • Create cap, then alter the font, style, color of the character through the use of a Character style.
RAISED CAPS

fig. 1.5.5 Examples of raised caps
  • Also used to start off new chapters and special sections of a report.
  • Created by making the first character larger, while making sure the paragraph has enough space above it.
*Drop or raised caps should not be overused, otherwise their effect will be watered down.

TYPOGRAPHER QUOTES AND INCH MARKS 

fig. 1.5.6 Examples of double and single quotes, plus inch and foot marks
  • The use of "desktop" quotes is the sure sign of an inexperienced typographer.
  • Quotes come in two varieties, each has an open and closed version. Except for newspapers, double quotes are used for actual quotations.
  • It is better to use the Symbol font for inch and foot marks, if necessary, desktop quotes can be used for these marks.
SPACES 

fig. 1.5.7 Examples of special-use spaces
  • Never double space after sentences and punctuation unless using mono-spaced fonts. Typographic fonts require only a single space after the period.
  • For words that have a space between them but should not be broken at a line ending, a non-breaking space should be used.

Comments

Post a Comment