22.4.2025 - 6.6.2025 ( Week 5- Week 7)
Gam Jze Shin / 0353154
Application Design II / Bachelor of Design in Creative Media
Task 2: Interaction Design Proposal and Planning
Index
1. Instructions
2. Task 2: Interaction Design Proposal and Planning
3. Feedback
4. Reflection
Task 2
In this task, students are required to create a thorough interaction design plan for their final web-based mobile application. This includes detailed wireframes, user flow diagrams, and prototypes showcasing both micro and macro animations. The objective is to conceptually and visually develop interaction designs and animations that will improve the overall user experience of their application.
To prepare for the animation prototype, we need to include two types of animations: micro animations and macro animations. To better understand these concepts, I conducted research online about the micro animations and macro animations.
Micro Animations
Micro animations are small, subtle movements used
to provide feedback, guide users, or enhance
interactions in a user interface. They usually occur
within a component or element.
Examples:
- A heart icon filling up when liked
- A button changing color on hover
- A loading spinner
- A switch toggling from off to on
Macro Animations
Macro animations are larger-scale transitions or
movements that affect the layout or flow of the
interface. They help guide the user through
navigation or between major sections.
Examples:
- A page sliding in from the right when navigating to a new screen
- A product card expanding into a detailed view
- A modal window animating in and out
- Navigation drawer sliding in from the side
I explored various CSS button examples from a webpage as references for interface animations that could be incorporated into my design. Since my project focuses on the Senheng app, a retail shopping application, I also analyzed similar platforms like Lazada and Shopee. I observed that business-oriented apps like these typically do not rely heavily on macro animations. Instead, they emphasize micro animations to enhance the user experience—particularly to create a smoother, more engaging shopping journey that encourages users to interact and make purchases within the app.
Master Plan
First, I organized the flow of the prototype pages. Then, I created two separate box sections—one for micro animations and one for macro animations. I placed these into each transition point and outlined how the page transitions would occur, along with the simple micro animations that would appear on each page.
Storyboard
Animate Prototype
On boarding Page
Macro:
- Senheng logo animation
Since the logo did not include the brand name, I decided to add the text "Senheng" below the logo within the animation. This addition helps to clearly represent the brand and strengthens its identity in the animation.
This is the Senheng logo GIF that I exported from Lottiefiles. After completing the animation, I imported it into Figma and placed it into the prototype.
Macro:
- Page slides up from the bottom, revealing a full red background.
- The red background is filled with white patterned lines.
- Input fields slide in from left to right to remind the user to fill them out.
- The Sign Up box rotates into the page, prompting the user to click it after filling out the information.
- When the user hovers over an input box, an animation effect highlights the box to show it’s active.
- When the user presses (mouse down) on the Facebook and Google icons, a hover animation effect appears. This effect signals to the user that these icons are clickable buttons.
Macro:
- The Sign Up box smoothly dissolves into the advertising page, where the advertising poster then appears.
- The box animates when hovered over to indicate interactivity.
- The cancel button’s color darkens on hover to show it is clickable.
- This visual feedback helps users understand the button’s functionality.
Home Page
Macro:
- The text "Welcome back, Avery" pops up with a shining effect to warmly greet the user.
- The home icon in the navigation bar fills up, indicating it’s the active or selected page.
Micro:
- The button hover effect features a circular animation that zooms out from the center, expanding to cover the entire button before gradually fading out, creating a smooth and engaging visual interaction.
- In the Super Deals section, clicking on an image reveals a different image, adding an interactive element to the browsing experience.
I changed the text opacity from 0 to 100 and added an effect to create a pop-up feeling, making the text appear more dynamic and attention-grabbing.
Here is the transition I created for the home icon, which activates when navigating to the home page to indicate the current active state with a smooth and engaging effect.
Searching Page
Macro:
- The information slides up from the bottom of the screen, creating a smooth upward transition effect.
- The box animates when hovered over to indicate interactivity.
After Searching Page
Macro:
- The products appear line by line, creating a sequential reveal effect.
- The store icon is filled in to indicate that the user is currently on the store page.
- The filter icon fills up when hovered over, indicating interactivity.
- At the same time, the filter text enlarges slightly and appears with a pop-up effect to draw attention and enhance user engagement.
Filter Page
Macro:
- The filter page slides in smoothly from the right, creating a clear and intuitive transition for the user.
- The box animates when hovered over to indicate interactivity.
- The text will have pop up effect while hovering.
Product Page
Macro:
- The product page dissolves in with a smooth fade effect, creating a seamless and visually appealing transition.
- Product images can be scrolled horizontally, allowing users to browse multiple views easily.
- Users can like or dislike the product by tapping the heart icon, which triggers a pop-up effect for visual feedback.
- The "Add to Cart" and "Buy Now" boxes below also feature a pop-up effect, encouraging user engagement and prompting purchase actions.
Add to Cart Page
Macro:
- The information section smoothly slides up into view.
- The box animates when hovered over to indicate interactivity.
- The product quantity can be increased or decreased using plus and minus buttons, allowing users to easily adjust the number of items.
After Add to Cart Page
Macro:
- The screen dissolves into the visual animation for a smooth transition.
- The "Done" graphic appears with a scaling effect, growing from small to large to create a satisfying completion feeling.
My Cart Page
Macro:
- The screen smoothly dissolves into the My Cart page.
- The box animates when hovered over to indicate interactivity.
- After selecting a product, the price smoothly appears on the screen.
- The "Checkout" box animates with a pulsing effect—expanding and shrinking repeatedly—to draw the user's attention and encourage them to proceed.
Payment Page
Macro:
- User information slides in from left to right, creating a smooth horizontal transition.
- Additional information slides up from the bottom, enhancing the layered flow of content presentation.
- A red line appears to guide the user, indicating which section they need to complete next after selecting the previous option.
- This visual cue helps maintain a clear and intuitive flow throughout the process.
After Payment Page
Macro:
- After a successful payment, a graphic animation appears with a short delay to celebrate the completion.
- Once the animation finishes, the screen automatically navigates to the tracking page.
Tracking Page
Macro:
- The customer information slides in from left to right.
- Other supporting information slides up from the bottom, enhancing the visual flow and content structure.
- When hovering over the driver contact section, a fill-up effect appears to indicate interactivity and draw the user's attention.
After Tracking Page
Macro:
- A delivery animation appears to visually represent the current status of the parcel, helping users track its progress in real time.
Final Interaction Design Proposal and Planning
Final
Master Plan
Click here to view the Master Plan in Figma File.
Final Storyboard
Click here to view the Storyboard in Figma File.
Figma File
Click here to view the animated prototype in Figma File.
Prototype Link
Click here to view the animated prototype link.
Presentation Video
Click here to
view the task 2 Presentation Video in YouTube.
Prototype Video
General Feedback
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